After several years working in production, Rhoades Rader migrated to the agency world where he became a talent agent at the now defunct Ambrosio-Mortimer talent agency where he represented such artists as Samuel Jackson, Taye Diggs, and Angela Basset. He soon realized that he had strayed from his dream of producing and directing, and longed to get back to the creative roots that inspired his love of film.
He quit the agency business and ventured into the world of development to hone his skills at story telling…as an assistant. He worked for Toby Jaffe and Alan Ladd Jr. at the Ladd Company where he assisted the producers on the film BLUE STREAK. A year after being promoted to story editor, he was invited to join Alan Ladd Jr. at his new venture, but declined and decided to travel South East Asia for six months to recharge his batteries.
Upon his return in 2000, he found employment as a creative executive with Red Hour films a fledgling company being started by then newcomer Ben Stiller (before MEET THE PARENTS success). After working on ZOOLANDER, Rhoades was promoted within the company and given the task to not only find new projects for Ben Stiller, but to also develop and package the projects that Ben had acquired. In 2003 Rhoades found a script about an obscure sport that had been rejected by the studio world as a film idea too “weird” for filmgoers. Despite convincing Vince Vaughn and Ben Stiller to join the project, the studios still believed the film was too bizarre to have any chance at success. In the summer of 2004 DODGEBALL, Rhoades’ first feature film producer role went on to be Fox’s 3rd largest grossing film of the year ($114 Mil).
At the start of 2005, Rhoades left Red Hour Films to work on his own. He currently is teamed up with Ben Stiller on 3 projects (at HBO, Paramount, and DreamWorks) and is actively producing several other projects with young talent in the film business.